Upcoming Jio fibre (Internet)
All information to know about Upcoming Jio fibre (Internet)
Mukesh Ambani, after disrupting the telecom space with Jio, has put his eye on television industry. Reliance JIO’s jio fibre is set to be the next footprint of Reliance that is set to offer various on-demand services to the Indian consumers. The increasing use of internet due to the start of Reliance Jio has created multiple footprints in the digital world.
Jio Fibre is aimed to launch various services to its consumers. Starting from domestic voice calling to international video-streaming, Jio Fibre is set to acquire a large market share in the entertainment industry. The pricing and planning is set to attract customer across all financial backgrounds as there is not aggression in terms of pricing due to the lack of any competitors for Jio Fibre.
Pricing of Jio Fibre
There is a non-differential pricing which also include one time payment of Rs 2500 which is non-refundable. 4K set top boxes are given without any cost for annual subscribers whereas there are different plans like gold and premium for other different subscribers. The flexibility of the plans of Jio Fibre helps it to reach a deeper level of market penetration.
Minimum speed provided is 100 Mbps and the maximum speed in Jo Fibre is no more than 1 Gbps.
Differential pricing for early birds and top buyers at Rs 700 and Rs 10000 are available as per the customer segementation.
Value for money since the minimum speed of Jio Fibre net is more than than in USA, one of the most developed nation
‘International calls at a premium rate of Rs 500/month as well as domestic calls are available through landline connection, thus bundled pricing concept is applied.
Movie theatres’ biggest threat is here! Allowing customers to watch the first show just the day after his release, is supposed to bring the next disruption in entertainment world.
Rolling out plans for lifetime connection with Reliance Jio gives one of the biggest expansion strategies utilized by Jio
Though Jio Fibre is set to be both disruptive as well as a break through technology, there are still certain grey areas which need to be considered before making the decision. Some of the important barricades include:
Lack of expansion of the internet is becoming one of the largest hurdle in the market penetration.
Initial pricing of the Jio Fibre might cause certain problems as it is more focused towards the affluent, thus catering more to elite class.
Non-refundable pricing of Rs 2500/- might be a bit of concern for the strategist.
Hence, though Jio Fibre is looking forward to revolutionize the entertainment industry, Jio Fibre Net still has a long mile to go before it captures the large market share.